Brutality of the ordinary entrepreneurs.

In the fields related to economic development, management and business, the single, most used word in the past decade has been “entrepreneur". Beyond its French origins and stylish pronunciation, this word has been used as a denomination for people who "choose and build their own path" and refers to “one who undertakes or manages”. Having found great acceptance among the men and women of today’s business world, the term itself has been granted with a specific status quo that has been deeply rooted within the elite of "successful people". The ordinary citizens aspire to become entrepreneurs and people are proud to be known as entrepreneurs…The question being brought to reflect upon today is: do we know what it takes?  Are we getting the whole picture of what it takes to choose and endure the entrepreneurial journey or are we getting the biased, hero-like story from the general media propaganda?

Far from being a discouraging letter to all of us out there trying to make a living with projects of our own, the most important message of this piece of writing is to step down the epic idea of a business man or so-called “entrepreneur”, and portray the struggles of people who have chosen their own way in an exhilarating world dominated by fear, uncertainty and never-ending stressful moments.

An excerpt from the article clearly states its main purpose:

“Until recently, admitting such sentiments was taboo. Rather than showing vulnerability, business leaders have practiced what social psychiatrists call impression management--also known as "fake it till you make it." Toby Thomas, CEO of EnSite Solutions (No. 188 on the Inc. 500), explains the phenomenon with his favorite analogy: a man riding a lion. "People look at him and think, This guy's really got it together! He's brave!" says Thomas. "And the man riding the lion is thinking, How the hell did I get on a lion, and how do I keep from getting eaten?"  -The Psychological Price of Entrepreneurship, by Jessica Bruder.

After reading the full article, you will have a better set of tools to further analyze the implications of being an entrepreneur with examples of people evaluated from a psychological perspective and grasp the challenging brutality involved in striving with a company of your own.

Read the full article: 

http://www.inc.com/magazine/201309/jessica-bruder/psychological-price-of-entrepreneurship.html 

The Psychological Price of Entrepreneurship, by Jessica Bruder.