Back to the Roots (BTTR) was founded in 2009 as a 100% sustainable urban mushroom farm. Since, Back to the Roots has transformed into a unique company focused on bringing sustainable grow-at-home products into households across the country! Our vision is to serve as a standard bearer of innovation and responsibility in our community in order to inspire others to work towards a more sustainable future.
Probably the main lesson from this success is that they tried many times before, probably they failed many times as well. The cumulated experience ended up in "Back to the Roots."
Source: UCBerkeley_Haas.
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