Sep 16, 2013

A young man’s adventures in women’s publishing.

I don't know where this is going, but the story and background information are fascinating. The media is changing rapidly, and that is not news, but I like how newer models favor bottom-up versus top-down approaches.  
In six years, Goldberg told me, he hopes that Bustle will attract fifty million visitors each month and earn more than a hundred million dollars a year in advertising revenue, making it the “biggest and the most powerful women’s publication in the world.”
And more
Goldberg, who is thirty, is not a traditional publisher: he speaks more admiringly of Elon Musk than of any Pulitzer Prize-winner. But he is not all bluff. Six years ago, at the age of twenty-four, he and a few friends started Bleacher Report, a sports Web site that, in 2012, they sold to Turner Broadcasting for more than two hundred million dollars. Bleacher Report’s success was a striking example of the new economics of media: when it began, its articles were written by a network of two thousand unpaid sports fans (critics have described the site as an example of “loser-generated content”), yet today it attracts twenty-two million unique visitors each month, putting it behind only Yahoo U.S. Sports and among non-league sports Web sites. . . 
Soon after acquiring Bleacher Report, Turner made it the source of sports news at, where it replaced Sports Illustrated. This changing of the guard was a reminder of how quickly, in the Internet age, a cost-effective business plan can overtake one built on a reputation for quality. Goldberg points out that Bleacher Report is now likely worth more than the two hundred and fifty million dollars that Jeff Bezos recently paid for the Washington Post.
Right now, Bustle’s staff cranks out sixty articles a day. Eventually, Goldberg hopes, they will produce “a thousand articles a day—a thousand relevant articles a day,” covering “every topic that young women care about—all their favorite shows, all their favorite celebrities, all their favorite fashion brands, every news story that’s relevant to them.”
Have you seen the class Economics of the Media?  

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