Oct 20, 2011

Psychology of prices and currencies and the power of micro-blogging

This article from the Financial Times talks about a new currency denomination. The power of micro-blogging!
Chinese property developers have discovered an alternative to the renminbi, China’s currency, as they begin to advertise prices in “Pan”. 
The new denomination is in fact a reference to Pan Shiyi, chairman of Soho China and one of the country’s most prominent property tycoons, used in a clever marketing trick that plays on public frustration with sky-high housing prices. 
Read it all, and if you still don't have a subscription to the FT, you should.  

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