|J. Pollock: Wikimedia Commons|
The example is an imaginative approach to nudging the corruption norms in India, designed by Vijay Anand, the head of the 5th Pillar, an Indian NGO. The idea was simple, he printed zero rupee notes suitably adorned with Gandhi's portrait. When people demanded bribes from him, he gave them some of these zero rupee notes. Amazingly, in many cases this simple gesture so jolted the bribe seekers that they gave up. This idea went viral when Anand's NGO printed and distributed a million of these valueless notes in a bottom-up revolt against bribery. p. 223From Colander and Kupers (2014).